I was alway's a Leupold/Swarovski guy, becauase of my Dad & grandpa. Swaroski are the best around, but the price is just outrageous. I have a Swarovski spotting scope, but it was a gift for my birthday. Then last year I bought my sister the vortex 10/42 for her birthday cause they were a great price @ a expo show. I do believe they are the same quality as my Binos "Swarovski" for ten times the price....Great product. Also with her's I don't have to be more careful about breaking them. I am rough on equipment! Tryout the Vortex Vipers they impressed me.