Looking for kuiu discount

I have heard about a 20% discount for first time customers. I was hoping my wife would order me a icon 5200 pack when they had their 30% off sale instead she got me a $300 kuiu gift card. From what I have seen searching for the 20% off code it seems you have to get a code from a existing customer when they order something. Is this correct? Does anyone know if this is the only way to get the 20% off or will they do sales throughout the year?

They have sales all the time. I get email notifications frequently. Go here http://www.kuiu.com then go to the bottom right corner and click on the email sign up. You will then get all the promo emails.

Tony