There are dozens, if not more, bino manufactures. Prices range from $20 to $7,000.
A $20 pair work nearly as well as a $7,000 pair, during the middle of the day, in full sun light.
Hunters pay an exorbitant amount more for binos that work the first 10 minutes of light in the morning and the last 10 minutes of light at night. But for those twenty minute periods, damn nearly any binocular is as good as any other.
Sure, the $200 to $600 stuff from Vortex and Nikon are easier on the eyes and you don't get a headache as quickly as you do with a $20 pair, but as far as looking at big game hunting animals, the quality of the glass and the coating only matter, at the very lowest of light periods of the day.
Zeiss, Leicia, and Swarovski own the lowest light gathering market, at about the $2,000/$2,500 price point.
A dozen others like Vortex, Nikon, and others dominate the middle price range, but don't get it done in the low light.
The others, below $200 are just basic "middle of the day" binoculars, used by everyone but not well liked by most serious hunters.
So................ unless your going to grind glass equal to the European glass and their coatings, like the big three are doing, at a huge, and I mean a huge reduction in price, why bother to try to build or market to the hunting industry.
If you're going to wrestle some of the big three's market share, you're going to need equal or better low light optics and a much, much, much better price. Their reputation is sold and you won't earn a place there without millions of dollars of innovation, tooling, manufacturing and marketing. If you can't provide better low light optics than the big three, that puts you up against the Vortex, Nikon, and a dozen others in the $200 to $600 price point, each share a relatively small market share, you would have a difficult time taping that market as well. You'd be just another middle range product, and hunters aren't in need of or looking for a new one.
So....... in my opinion, the only chance you have is producing a better lower light binocular than the big three, at a third of the price point, at least until you prove your product is better. No one is going to pay you $2,000 for an unknown, unproven, non-field proven bino.
But, who am I to holler "whoa" at a horse race. If you've got the backing and the technology and you're a marketing genius, go for it, I'll give them a look, if they're bright at pre-dark 10 minutes and they are in the $700 price range.