True story, man. I also believe it's more for looks. As the main thing you want to do to remain unnoticed when you hunt is not to move and keep quiet. They do not distingush colors.
Here is some more camo-patterned clothing if you are interested:
https://www.recreationid.com/camo-military-clothing.html
I am not their affiliate, or something. Just saw that they have got a lot of things to offer.