My understanding is that it will be more than an application service. I think they will also refer you to reputable outfitters, hunt areas, or ranches, and some places where you can get a good hunt if you don't succeed in the high odds drawings. They'll have connections to landowner licenses, areas where there are licenses left or 100% draws where at least a person can go on a quality hunt if you don't get lucky in the license drawing.
I could sure be wrong, but I think it will be more than just applications.