I own a pair of their B.2's in 9X45. These binos are awesome. I would highly recommend for anyone to check them out. I feel they are optically an improvement (to my eyes) over my previous Cabelas Euro HD's (Meoptas) and the Vortex Razor HD's. Great price for this quality of binos. They are a young company and I was nervous about going with a new company, but I felt for the price range they were the best deal for me. Now having them for a full season of hunting I'm happy with the purchase and would recommend them to anyone. Quality of the "big 3", but going direct with no middle man saves big time.