I USED to be under the agreement that Vortex was a great product, affordable, good quality, etc. I would agree that Vortex customer service is outstanding. I have sent them 3 scopes and 2 spotters and they repaired or replaced no questions asked.
But.....the reason they were repaired or replaced is that they were broken. I have had quite a few Vortex items, no binos, but have had a hand full of scopes and 2 spotters from them. NONE of them have held up, ALL of them have failed at one point or another. Had a scope on a .17hmr, crosshairs went loose one day, took them until the third replacement scope to get that one right. Had a high power scope, couldn't see thru it for $hit! Another scope had floaters in the view. Spotters were never clear after a year.
When i was comparing a Swaro spotter to the new Vortex, the Vortex was pretty compareable I will give them that. But remembering my experiences with them i bought the Swaro and have never looked back.
I will never even consider any Vortex product anymore. There is a reason they all needed repair, cheap price almost always means cheaply made.
Just my experience and opinion.