"But given the timing, it's fair to question their real motive for doing so."
I think its fair to question if you go to the sources of the business deal. That means either the NRA or Yeti. I don't believe it is fair, proper, or professional to ask questions about it on an internet gossip forum, twitter, facebook, snapchat, ect.. I believe eelgrass had a great response when stating if a person has a question they should ask Yeti.
Basicly I look at their "PR problem" to be an issue with people who don't know how to make decisions, or not, based upon gossip which holds no credibility. When that "problem" has occurred here it gets ignored. I don't desire to do business with people like that anyway.