Well, here ya go...research done. Lengthy but maybe worth the read...
Swarovski pulled a fast one along with Cabelas. Had an unannounced one/two day sale to clear out existing inventory of "old" atm, stm, ats, sts 65mm/80mm hd/non hd scopes. These included eyepieces.
Enter the "new" Aluminum bodied ats/sts 65s (revamping an old product) and enter the REALLY NEW atx/stx lineup.
Swaro knows the ATX/STX is expensive so they kept the STS and ATS around with "improved" glass as a budget option...
Scopes were sold for 1/2 of DEALER LIST. That's right. chump change.
atm/stm 65mm non hd $650
atm/stm 65mm hd $869
atm/stm 80 non hd $800
atm/stm 80 hd $1150
This is why some sites (like this one) and ebay etc are flooded with them. Guys loaded their carts and some are going for the 100% profit kill at these sites. Some guys are more reasonable.
I knew this was coming only because when Zeiss brought out their new lotutec line several years ago Cabelas closed out all existing Zeiss spotters also at ridiculous prices. I bought two 65 diascopes for $850 each with zoom eyepieces. Normally $2200 scopes. One for myself and one for my son.
The thing is, many, if not most of these latest Swaro scopes were bought up by people associated with Cabelas employees and employees themselves. I know, I talked to many across the country who bought the scopes and they work behind the optics counter.
I spoke to a forum member last night (great guy) who's son works in Cabelas optics and together I think they bought 5 scopes between them alone. At least 4.
I called stores around the country and they are all gone.
I was ready for this closeout to happen, and watched for any sign of it on the internet, but there was no indication of timing. I live remote and would to have had prior knowledge of the sale to basically camp out at Cabelas.
It's unfortunate when you have guys wanting some good glass in a tough economy but the guy in front at the counter is buying them all up to resell at double the money.
Not illegal, not immoral, ethical? well, you be the judge.
Nothing wrong with profiting a bit but karma is a b*tch.
UPDATE.... Late yesterday I called ****** Cabelas, I found what I believe is the last NIB atm 65mm hd in the country. New in the bargain Cave...how sweet it is.
It is now enroute, I have tracking number in hand.
$869 with free shipping. List was $2300.
Let's just say that this became personal for me.