This is simply part of doing business.....ANY business.
If Ford gives a better fleet deal than Chrysler, then any business needing new vehicles, is going to have to decide if the change is PROFITABLE.
Personal choice is not necessarily the motivating factor here.
There can be no arguement that Nikon is a better product than Swaro......but, if I have to live on my personal choice, WITHOUT the ad money, that's not likely to happen.
I will keep my Swaros, but I am going to promote the product that I am hired to promote.
Now, for those of you who have built a special alter for Eastman, or whoever.....I can understand your concern about their sudden "human failings".
Sorry, it's just business.