I suppose that i'm on a budget, i like to go on lots of hunts and they're getting more costly every year plus, being self employed, the time away has it's costs as well. This year i hunted with a stainless Model 70 in 270 WSM that i bought from a shootest friend after he had run about a thousand rounds threw it. He claimed consistent 1/2" groups with his reloads, killed a good bull Elk and a muley buck with it. He had just bought a Ed Brown in 300 Weatherby and was a bit tight on dough so offered me the WSM all set up with dies, reloads, brass, and a Signature Burris 3X12 for a deal price of $600.
The gun turned out to be everything he claimed it was, i took a nice buck with it this year at 528 yds with a good amount of certainty. As much as i like the gun and this set-up, i'm not sure that i would pay full price to get another; $700 gun, $450 scope $60 Mounts and rings, $100 tax = $1300.+
So, in answer to your question, spend equal or about on each. If you got the dough, go for it but there is good equipment out there for reasonable prices that will work just fine. Shop, look, listen, before you buy, Don't get caught up in the hype.
Joey