Nothing more than a campaign to win back lost market share from the political kneeling bs. And it apparently works. I still won't watch. You'll can make those despicable flag kneeling traitors wealthy. At least when a homo gets on his knees it serves a purpose. Getting on your knees for the Anthem should be a catalyst to get thrown of of the country you despise. I'm a little surprised Jr. would want to be associated with the dysfunction of the nfl.