I've got the same complaint. I posted the following on the Swarovski Optik facebook page:
I've got a lot of money wrapped up in swaro optics, and I was anxiously awaiting the EL Range. You guys dropped the ball on this one! Why put the minimum range distance at 33? Also, like leica, you've put the button on the wrong side of the bino. That makes all the difference in the world. Correct those two issues and you'll sell a whole lot more of them. I know multiple ppl that won't buy them for those exact reasons.
Swarovski replied:
Regarding your input:
- The definition of the minimum distance has technical reasons. It's the method of measuring that allows reliable results from 33yd/30m upwards.
- The button is intentionally placed where it is, so that a hunter in aiming position can re-measure with his "free" left hand if necessary
I responded:
I speak from the perspective of a western hunter - primarily archery. Many of us are waiting for the first high end RF bino that will give us these things: High end optics, angle compensation, button on the right side, and good minimum range. Leica is 2/4 (I sold my geovids because there was no angle comp and bad button location). Zeiss is 3/4 - they just need to get the angle compensation right. Bushnell got the button, the angle comp, and the minimum (10 yards) right, but does not have the world class optics of the others. Most of us are right handed, meaning we carry the bow in our left hand, all the time. To range something, you quickly grab your binos with your right hand and hit it. Trying to do the reach over may cost you precious seconds and the shot you had. The first company to make this bino will sell a boat load of them!
Swaro:
Thanks again for your input Ben. I will certainly forward that to the appropriate people...