He is probably looking at a bigger buck up on the hill behind the cameraman!! With him sitting on the deer and the death grip he has on the antlers, it looks to me like he is going to ride the deer down the hill.
This brings something else to mind. If you ever draw the Bookcliffs deer tag, and you are trophy hunting, make darn sure you count points before you pull the trigger. I can't believe how many large management type bucks are out there. So many bucks would be looking at us, and we would assume it was a big 4 point, only to be disappointed when he turned his head to show only 2 or 3 points on a side.