More guys should pay attention to the footbeds. Proper foot postion and support can save you foot problems down the road- trust me I'm there....sigh
I've tried multiple insoles from Superfeet, New Balance, Sole, and Spenco and had custom orthotics for years. I tried a bunch of these and now forsake the customs for off the shelf ones.
I think Superfeet are way over rated compared to some of the Spenco and others. Right now the Spenco Gel Total Support are my favorite though many would consider them heavy. My feet do not get sore with them- period.
My #2 is the NB sport Cushion[ exact name?]
But what works for me won't be best for you. For example, Spenco makes a low volume [fairly flat profile with thin neoprene] that just does nothing for me. Best to go to a running store where you can test some of these and determine what works best for you. "The Insole Store" online has a great selection and good pricing but always best to try these in person.