On the previous PU I owned, I always bought Goodyear Wrangler AT's. The last set I had on the PU, a GMC 4x4, when I sold it after I retired, had bought a new one for my retirement, the tires had just over " 93,000" miles and looked new. Mind you, I drove it everyday to work which was 120 miles round trip. Then took it hunting in the fall. I rotated them every 3,000 miles and changed oil/filter too.
Well about two months ago I saw the guy I sold the "old PU" to and he still had the same tires on it and motor still was working BUT Catalitic Converter was SHOT. Motor has 263,000 miles and the tires would be right about 143,000 miles (est) but they are BALD and showed some of the inter cords, bad.
Don't know if they still make them Wranglers but I always had good luck with them.
My present PU has BF Goodrich, holding up pretty good with just over 50,000 miles and 4 years of running them. Hope they hold out till next season or at least next year sometime.
Rotate and maintain the right tire pressures they will last you a long time if a major brand I would think.
My uncle use to have on his Jeep for work as a Hunter/Trapper ONLY KELLY TIRES, he said they were the best.
Brian