I just bought a couple of those kuiu zip 185 tees. They are in the bargain portion of the store and only $50 because they were "rougher" than they should have been. They told me to launder them a few times and they'd be ok. I ran them through a few gentle cycles with wool safe detergent and they are great now.
the key with wool is not to dry it. Hang dry it. I had a few other merino shirts that I dried and they got itchy quick.
Vi Et Armis Invictus Maneo