I always lube the gasket. Don't fill the filter. I'm old, but I also wonder how many people actually change their own oil any more. I've never paid anyone to change my oil, for the same reason feddoc stated above. I might not know more than the guy at the shop, but I do know I care and will do it right.
And it takes 1.5 hours to drive to town and back. Then wait on the shop. I can change the oil faster than I can drive to town and back.
And I do know that young gal would get lots of volunteers to help grease her skids.